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Visualizing Marketing: From Abstract to Intuitive

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars,...

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Quality by Experimental Design, Fourth Edition

Achieve Technological Advancements in Applied Science and Engineering Using Efficient Experiments That Consume the Least Amount of Resources Written by longtime experimental design guru Thomas B. Barker and experimental development/Six Sigma expert Andrew Milivojevich, Quality by Experimental Design, Fourth Edition shows how to design and analyze experiments statistically, drive process and product innovation, and improve productivit...

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Erfolgsfaktor Strategisches Management, Controlling und Personal

Im dritten Band wurde die Mitarbeit der Studierenden durch qualitativ hochwertige Auszüge von Bachelorarbeiten deutlich ausgeweitet. Die Beiträge bilden eine große Bandbreite des ökonomischen Handelns in Betrieben und Institutionen der Gesundheitswirtschaft an praxisorientierten Beispielen ab. Sie sind ein Beleg für eine gute Ausbildung der Betriebe und eine engagierte Arbeit in der Lehre und in der wissenschaftlichen Entwicklung der...

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Lean for the Cash-Strapped Leader

Created by Lean practitioners with real-world, results-proven track records, this book is designed to help struggling managers and leaders, interested in the benefits of Lean but bereft of budgets to hire full-time consultants, start substantial change in their enterprises and begin to reap the benefits of Lean. At once a how-to manual and a strategic management guide, the book lays out, in simple English, all the steps for implement...

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Public Office, Private Interests (StAR Initiative)

“Public Office, Private Interests: Accountability through Income and Asset Disclosure” examines the objectives, design features, and implementation approaches that can contribute to the effectiveness of an income and asset disclosure (IAD) system, and enhance its impact as a prevention and enforcement tool. It draws on detailed case studies that are published in a companion volume: “Income and Asset Disclosure: Case Study Illustratio...

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IT Project Management

This book’s author, Byron Love, admits proudly to being an IT geek. However, he had found that being an IT geek was limiting his career path and his effectiveness. During a career of more than 31 years, he has made the transition from geek to geek leader. He hopes this book helps other geeks do the same. This book addresses leadership issues in the IT industry to help IT practitioners lead from the lowest level. Unlike other leadersh...

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The Little Data Book on Private Sector Development 2012

One of a series of pocket-sized books that provide a quick reference to development data on different topics, 'The Little Data Book on Private Sector Development 2012' provides data for more than 20 key indicators on the business environment and private sector development in a single page for each of the World Bank member countries and other economies with populations of more than 30,000. These more than 200 country pages are supplem...

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The Little Data Book on External Debt 2012

'The Little Data Book on External Debt' provides a quick reference for users interested in external debt stocks and flows, major economic aggregates, key debt ratios, and the currency composition of long-term debt for all countries reporting through the Debtor Reporting system. A pocket edition of 'Global Development Finance 2012, Summary and Country Tables', it contains statistical tables for 135 countries as well as summary tables ...

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Airline Economics

This book presents an original empirical investigation of the market structure of airline city pair markets, shedding new light on the workings of competitive processes between firms. Examining a cross-section of US airline city pairs, Tabacco proposes for the first time that the industry can be understood as a natural oligopoly, each airline market being dominated by one to three airline carriers regardless of market size. The autho...

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The Little Data Book on Africa 2012/2013

The Little Data Book on Africa 2012/2013 is a pocket edition of Africa Development Indicators 2012/2013. It contains some 115 key indicators on economics, human development, governance, and partnership and is intended as a quick reference for users of the Africa Development Indicators 2010 book and African Development Indicators Online. The country tables present the latest available data for World Bank member countries in Sub-Sahara...